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The 23

2023
Motion Design
Visual Brand Identity
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About

The 23 is An exclusive London-Based Private social club.

CHALLENGE

Create a minimalist brand identity that balances contrasting moods: mystery and comfort. The brand should convey luxury without being overly extravagant, maintaining a human touch. It must reflect a space where affluent individuals can unwind, set aside their roles, and truly relax.

SOLUTION

Designed a distinctive logotype and identity guidelines featuring strong, contrasting colors and dark tones. Curated intriguing photos with hints of mystery, complemented by non-standard filters and graphic elements for a captivating visual impact.

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OBJECTIVE

Design minimalistic logotype that will reflect mystery and comfort feeling. Create brandbook with guideline which defines the core elements of The 23 brand, encompassing colors, typography, logos, and graphic elements, ensuring consistency across all aspects of the brand.

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